|
Internett: www.wis.no E-post: wis@wis.no |
|
|
Internett: www.wis.no E-post: wis@wis.no |
Her finner du en huskeliste for markedsplan HUSKELISTE FOR MARKEDSPLAN:
1.Produkt - målsettinger:- Beskrivelse av produktet: ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ - Perioden planen gjelder for: ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ - Mål (omsetning): ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ - Salgsargumenter: ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________
2. Kundesegmenter - behov:- Hvem er dine kunder? ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ - Hvilke behov har de og hvordan vil disse behovene endres? ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________
3. Konkurrentanalyse:- Hvem er dine konkurrenter? ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ - Hvilke produkter tilbyr dine konkurrenter? ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ - Konkurrentenes sterke og svake sider? _____________________________________________________________________________________________________________ _____________________________________________________________________________________________________________ _____________________________________________________________________________________________________________
4. Markedskommunikasjon:- Valg av kommunikasjonskanaler: __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________ - Utforming av materiell - Formulering: __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________ - Hvordan oppfange signaler fra markedet? __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________
5. Distribusjon:- Hvordan skal jeg distribuere produktet mitt? __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________
6. Valg og sammensetning av markedsføringstiltak: -Markedsføringstiltak -Budsjett |
Huskeliste